$5.01M in Conversion Value at 6.41x ROAS
A luau and live entertainment operator competing with large booking platforms for visitors planning their trip.
- Industry
- Events and Entertainment
- Challenge
- A luau and live entertainment operator competing with large booking platforms for visitors planning their trip.
- Strategy
- Capture high intent booking searches and win impression share on core terms against aggregators such as Viator.
- Channels
- Google Ads
- Tracking
- Booking conversions with conversion value in Google Ads
- Optimization
- Impression share on "luau honolulu" grew from 14% to 18% month over month against a much larger competitor.
- Business impact
- About $6.41 in tracked conversion value for every $1 of Google Ads spend.