/* ==========================================================================
   Nafiz Sadik | Google Ads Specialist website
   styles.css

   Colours and fonts are defined once as variables in section 01.
   Change a variable there and it updates across the whole site.

   Contents
   01  Design tokens (colours, fonts, widths)
   02  Base elements
   03  Layout helpers and shared components
   04  Animations
   05  Navigation bar
   06  Hero section
   07  Skills ticker
   08  Credibility strip
   09  Statement band
   10  About section
   11  Results section
   12  Case studies
   13  Portfolio proof gallery
   14  Revenue Operating System
   15  Services
   16  Local lead generation
   17  Experience
   18  Process
   19  Why clients hire me
   20  Speaking and training
   21  Client reviews
   22  Google certifications
   23  Credentials
   24  FAQ
   25  Contact and call to action
   26  Footer
   27  Floating WhatsApp button
   ========================================================================== */


/* --------------------------------------------------------------------------
   01. Design tokens (colours, fonts, widths)
   -------------------------------------------------------------------------- */

:root {
  color-scheme: dark;
  /* Backgrounds */
  --black: #090909;
  --ink: #111111;
  --panel: #151213;
  --line: #2A2224;
  --line-2: #3A2C2F;

  /* Brand accents */
  --maroon: #641F2A;
  --burgundy: #7A2633;
  --rose: #C98A92;

  /* Text colours */
  --ivory: #F4EFEA;
  --muted: #A9A19D;
  --champagne: #C9B18F;

  /* Fonts: headings, body text, small labels */
  --serif: 'Playfair Display', 'Didot', Georgia, serif;
  --sans: 'Inter', 'Helvetica Neue', Arial, sans-serif;
  --mono: 'IBM Plex Mono', ui-monospace, Menlo, monospace;

  /* Maximum content width */
  --wrap: 1280px;
}


/* --------------------------------------------------------------------------
   02. Base elements
   -------------------------------------------------------------------------- */

*, *::before, *::after {
  box-sizing: border-box;
}

body {
  margin: 0;
}

img {
  max-width: 100%;
}

[hidden] {
  display: none!important;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  * {
    transition: none!important;
    animation: none!important;
  }
}

body {
  background: var(--black);
  color: var(--ivory);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  font-optical-sizing: auto;
  font-feature-settings: "cv11","ss01";
  text-rendering: optimizeLegibility;
}

a {
  color: inherit;
}

::selection {
  background: var(--maroon);
  color: var(--ivory);
}

:focus-visible {
  outline: 2px solid var(--rose);
  outline-offset: 3px;
}

h1, h2, h3 {
  font-family: var(--serif);
  font-weight: 400;
  text-wrap: balance;
  margin: 0;
  letter-spacing: -0.01em;
}

p {
  margin: 0;
}

h1.label {
  font-family: var(--mono);
  font-weight: 400;
  margin: 0;
}


/* --------------------------------------------------------------------------
   03. Layout helpers and shared components
   -------------------------------------------------------------------------- */

.wrap {
  max-width: var(--wrap);
  margin-inline: auto;
  padding-inline: clamp(16px,4vw,48px);
}

.label {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--rose);
  display: flex;
  align-items: center;
  gap: 14px;
}

.label::before {
  content: "";
  width: 28px;
  height: 1px;
  background: var(--burgundy);
}

.muted {
  color: var(--muted);
}

.ph {
  color: var(--champagne);
  border-bottom: 1px dashed var(--burgundy);
  font-style: normal;
}

section {
  scroll-margin-top: 72px;
}

.sec {
  padding-block: clamp(88px,11vw,152px);
  border-top: 1px solid var(--line);
}

.sec-head {
  display: grid;
  gap: 24px;
  max-width: 900px;
  margin-bottom: clamp(48px,6vw,80px);
}

.sec-head h2 {
  font-size: clamp(36px,5vw,64px);
  line-height: 1.08;
}

.btn {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-family: var(--sans);
  font-weight: 500;
  font-size: 15px;
  letter-spacing: .02em;
  padding: 16px 28px;
  text-decoration: none;
  border: 1px solid var(--maroon);
  transition: background .3s, border-color .3s, color .3s;
  cursor: pointer;
}

.btn-primary {
  background: var(--maroon);
  color: var(--ivory);
}

.btn-primary:hover {
  background: var(--burgundy);
  border-color: var(--burgundy);
}

.btn-ghost {
  background: transparent;
  color: var(--ivory);
  border-color: var(--line-2);
}

.btn-ghost:hover {
  border-color: var(--rose);
}

.btn .arr {
  transition: transform .3s;
}

.btn:hover .arr {
  transform: translateX(4px);
}

.btn {
  position: relative;
  overflow: hidden;
}

.btn-primary::after {
  content: "";
  position: absolute;
  top: 0;
  bottom: 0;
  left: -60%;
  width: 40%;
  background: linear-gradient(100deg,transparent,rgba(244,239,234,.22),transparent);
  transform: skewX(-20deg);
  transition: left .7s ease;
}

.btn-primary:hover::after {
  left: 130%;
}

.btn-primary {
  box-shadow: 0 10px 40px -12px rgba(122,38,51,.8);
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
  border: 0;
}


/* --------------------------------------------------------------------------
   04. Animations
   -------------------------------------------------------------------------- */

.js .rv {
  transform: translateY(18px);
  transition: transform .9s cubic-bezier(.2,.7,.2,1);
}

.js .rv.in {
  transform: none;
}

@keyframes breathe {
  0%, 100% {
    transform: scale(1);
    opacity: .9;
  }

  50% {
    transform: scale(1.08);
    opacity: 1;
  }
}

@keyframes rise {
  from {
    transform: translateY(28px);
  }

  to {
    transform: none;
  }
}

@keyframes sheen {
  to {
    background-position: -200% 0;
  }
}

@keyframes spin {
  to {
    transform: rotate(360deg);
  }
}

@keyframes tick {
  to {
    transform: translateX(-50%);
  }
}

@keyframes flow {
  from {
    left: 0;
    opacity: 0;
  }

  10% {
    opacity: 1;
  }

  90% {
    opacity: 1;
  }

  to {
    left: calc(100% - 80px);
    opacity: 0;
  }
}


/* --------------------------------------------------------------------------
   05. Navigation bar
   -------------------------------------------------------------------------- */

.nav {
  position: sticky;
  top: env(safe-area-inset-top,0px);
  z-index: 50;
  border-bottom: 1px solid transparent;
  transition: background .4s, border-color .4s, backdrop-filter .4s;
}

.nav.scrolled {
  background: rgba(9,9,9,.82);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom-color: var(--line);
}

.nav-in {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  height: 72px;
}

.brand {
  font-family: var(--mono);
  font-size: 14px;
  letter-spacing: .28em;
  text-decoration: none;
  font-weight: 500;
}

.brand b {
  color: var(--rose);
  font-weight: 500;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 32px;
  list-style: none;
  margin: 0;
  padding: 0;
}

.nav-links a {
  text-decoration: none;
  font-size: 14px;
  color: var(--muted);
  transition: color .25s;
}

.nav-links a:hover {
  color: var(--ivory);
}

.nav .btn {
  padding: 11px 20px;
  font-size: 14px;
}

.menu-btn {
  display: none;
  background: none;
  border: 1px solid var(--line-2);
  color: var(--ivory);
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .15em;
  padding: 10px 14px;
  cursor: pointer;
}

@media (max-width:960px) {
  .menu-btn {
    display: block;
  }
}

@media (max-width:960px) {
  .nav-links {
    display: none;
    position: absolute;
    top: 72px;
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: flex-start;
    gap: 0;
    background: var(--black);
    border-bottom: 1px solid var(--line);
    padding: 8px clamp(16px,4vw,48px) 24px;
  }
}

@media (max-width:960px) {
  .nav-links.open {
    display: flex;
  }
}

@media (max-width:960px) {
  .nav-links li {
    width: 100%;
    border-top: 1px solid var(--line);
  }
}

@media (max-width:960px) {
  .nav-links a {
    display: block;
    padding: 16px 0;
    font-size: 16px;
  }
}

@media (max-width:960px) {
  .nav-links li:last-child {
    border-top: none;
    padding-top: 16px;
  }
}

.nav-links a.btn, .nav-links a.btn:hover {
  color: var(--ivory);
}


/* --------------------------------------------------------------------------
   06. Hero section
   -------------------------------------------------------------------------- */

.hero {
  background: radial-gradient(1000px 760px at 88% 8%, rgba(122,38,51,.38), rgba(100,31,42,.10) 50%, transparent 72%);
}

.hero::after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  background: radial-gradient(600px circle at var(--mx,70%) var(--my,30%), rgba(201,138,146,.07), transparent 60%);
}

.hero .wrap {
  position: relative;
  z-index: 1;
}

.hero .label {
  animation: rise .9s cubic-bezier(.2,.7,.2,1) both;
}

.hero .display {
  animation: rise 1.1s .08s cubic-bezier(.2,.7,.2,1) both;
}

.hero-copy {
  animation: rise 1.1s .2s cubic-bezier(.2,.7,.2,1) both;
}

.hero-cta {
  animation: rise 1.1s .3s cubic-bezier(.2,.7,.2,1) both;
}

.hero-proof {
  animation: rise 1.1s .4s cubic-bezier(.2,.7,.2,1) both;
}

.portrait-wrap {
  animation: rise 1.3s .15s cubic-bezier(.2,.7,.2,1) both;
  align-self: start;
  margin-top: 16px;
}

.hero .display em {
  background: linear-gradient(90deg,#C98A92,#E2B9A8 45%,#C98A92);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  background-size: 200% 100%;
  animation: sheen 6s linear infinite;
}

.portrait {
  box-shadow: inset 0 0 0 1px rgba(201,138,146,.08);
}

.portrait .photo {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center top;
}

.portrait::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 30%;
  background: linear-gradient(0deg,rgba(9,9,9,.85),transparent);
  pointer-events: none;
}

.portrait .p-note {
  z-index: 2;
  color: var(--ivory);
}

.portrait::before {
  content: "";
  position: absolute;
  inset: 14px;
  border: 1px solid rgba(201,138,146,.14);
  pointer-events: none;
  z-index: 1;
}

.badge {
  position: absolute;
  width: 132px;
  height: 132px;
  left: -44px;
  bottom: 64px;
  z-index: 2;
  border-radius: 50%;
  background: var(--maroon);
  display: grid;
  place-items: center;
  box-shadow: 0 20px 60px -10px rgba(0,0,0,.8);
}

.badge svg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  animation: spin 22s linear infinite;
}

.badge b {
  font-family: var(--serif);
  font-size: 30px;
  font-weight: 400;
  color: var(--ivory);
  line-height: 1;
}

@media (max-width:900px) {
  .badge {
    left: auto;
    right: 12px;
    bottom: auto;
    top: -40px;
    width: 112px;
    height: 112px;
  }
}

.hero {
  position: relative;
  overflow: hidden;
  padding-block: clamp(56px,8vw,112px) clamp(72px,9vw,120px);
}

.hero-grid {
  display: grid;
  grid-template-columns: minmax(0,1.25fr) minmax(0,1fr);
  gap: clamp(40px,6vw,96px);
  align-items: center;
}

.hero .display {
  margin: 0;
  font-family: var(--serif);
  font-weight: 400;
  letter-spacing: -0.01em;
  text-wrap: balance;
  font-size: clamp(46px,7.4vw,108px);
  line-height: .98;
  margin-top: 28px;
}

.hero .display em {
  font-style: italic;
  color: var(--rose);
}

.hero-copy {
  max-width: 560px;
  font-size: 19px;
  color: var(--muted);
  margin-top: 32px;
  font-weight: 300;
}

.hero-cta {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 40px;
}

.hero-proof {
  display: flex;
  align-items: flex-end;
  gap: 24px;
  margin-top: 56px;
  padding-top: 32px;
  border-top: 1px solid var(--line);
  flex-wrap: wrap;
}

.hero-proof .num {
  font-family: var(--serif);
  font-size: clamp(64px,8vw,104px);
  line-height: .85;
  color: var(--ivory);
}

.hero-proof .num span {
  color: var(--rose);
}

.hero-proof p {
  max-width: 300px;
  font-size: 15px;
  color: var(--muted);
}

.hero-proof strong {
  display: block;
  color: var(--ivory);
  font-weight: 500;
  font-size: 13px;
  font-family: var(--mono);
  letter-spacing: .14em;
  text-transform: uppercase;
  margin-bottom: 6px;
}

.portrait {
  position: relative;
  aspect-ratio: 4/5;
  max-width: 100%;
  border: 1px solid var(--line-2);
  background: radial-gradient(120% 70% at 85% 20%, rgba(122,38,51,.55), transparent 60%),
  radial-gradient(80% 60% at 10% 100%, rgba(100,31,42,.35), transparent 70%),
  linear-gradient(180deg,#141011,#0b0a0a);
}

.portrait svg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
}

.portrait .silhouette {
  position: absolute;
  left: 50%;
  bottom: 0;
  transform: translateX(-50%);
  width: 62%;
  aspect-ratio: 1/1.15;
}

.portrait .p-note {
  position: absolute;
  left: 20px;
  right: 20px;
  bottom: 20px;
  display: flex;
  justify-content: space-between;
  gap: 12px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--muted);
}

.frag {
  position: absolute;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .1em;
  color: var(--muted);
  background: rgba(9,9,9,.7);
  border: 1px solid var(--line-2);
  padding: 8px 12px;
  backdrop-filter: blur(6px);
}

.frag i {
  font-style: normal;
  color: var(--rose);
}

.frag.f1 {
  top: 8%;
  left: -6%;
}

.frag.f2 {
  top: 44%;
  right: -5%;
}

@media (max-width:900px) {
  .hero-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width:900px) {
  .portrait {
    max-width: 520px;
  }
}

@media (max-width:900px) {
  .frag.f1 {
    left: 12px;
  }
}

@media (max-width:900px) {
  .frag.f2 {
    right: 12px;
  }
}

.rating-line {
  display: inline-flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 8px 10px;
  margin-top: 22px;
  text-decoration: none;
  color: var(--muted);
  font-size: 15px;
}

.rating-line b {
  color: var(--ivory);
  font-weight: 600;
}

.rl-stars {
  color: var(--champagne);
  letter-spacing: 2px;
}

.rl-badge {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--champagne);
  border: 1px solid var(--line-2);
  padding: 5px 10px;
}

.rating-line:hover .rl-badge {
  border-color: var(--rose);
}

@media (max-width:560px) {
  .hero {
    padding-block: 32px 64px;
  }
}

@media (max-width:560px) {
  .frag {
    display: none;
  }
}

@media (max-width:560px) {
  .badge {
    width: 92px;
    height: 92px;
    top: -28px;
  }
}

@media (max-width:560px) {
  .badge b {
    font-size: 24px;
  }
}


/* --------------------------------------------------------------------------
   07. Skills ticker
   -------------------------------------------------------------------------- */

.ticker {
  border-bottom: 1px solid var(--line);
  overflow: hidden;
  background: var(--black);
  padding-block: 22px;
}

.ticker-track {
  display: flex;
  gap: 48px;
  width: max-content;
  animation: tick 42s linear infinite;
}

.ticker:hover .ticker-track {
  animation-play-state: paused;
}

.ticker span {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(22px,2.4vw,32px);
  color: var(--muted);
  white-space: nowrap;
  display: flex;
  align-items: center;
  gap: 48px;
}

.ticker span::after {
  content: "";
  width: 28px;
  height: 1px;
  background: var(--burgundy);
}

@media (max-width:560px) {
  .ticker {
    padding-block: 16px;
  }
}


/* --------------------------------------------------------------------------
   08. Credibility strip
   -------------------------------------------------------------------------- */

.statement {
  position: relative;
  overflow: hidden;
  background: linear-gradient(120deg,#4A1520,#641F2A 45%,#7A2633);
  padding-block: clamp(88px,11vw,150px);
}

.statement::before {
  content: "\201C";
  position: absolute;
  left: 2%;
  top: -12%;
  font-family: var(--serif);
  font-size: clamp(280px,40vw,560px);
  line-height: 1;
  color: rgba(9,9,9,.22);
}

.statement blockquote {
  position: relative;
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(34px,5.2vw,76px);
  line-height: 1.08;
  max-width: 1100px;
  text-wrap: balance;
}

.statement blockquote em {
  color: #F1D9CF;
}

.statement cite {
  position: relative;
  display: block;
  margin-top: 36px;
  font-style: normal;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .2em;
  text-transform: uppercase;
  color: #E9CFC8;
}

.strip {
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  background: var(--ink);
}

.strip-in {
  display: grid;
  grid-template-columns: repeat(5,1fr);
}

.stat {
  padding: 36px 24px;
  border-left: 1px solid var(--line);
  display: grid;
  gap: 6px;
  align-content: start;
}

.stat:first-child {
  border-left: none;
  padding-left: 0;
}

.stat .v {
  font-family: var(--serif);
  font-size: clamp(30px,3.2vw,44px);
  line-height: 1;
  font-variant-numeric: tabular-nums;
}

.stat:first-child .v {
  color: var(--rose);
}

.stat .k {
  font-size: 13px;
  color: var(--muted);
  line-height: 1.4;
}

@media (max-width:960px) {
  .strip-in {
    grid-template-columns: repeat(2,1fr);
  }
}

@media (max-width:960px) {
  .stat {
    border-left: none;
    border-top: 1px solid var(--line);
    padding: 28px 0;
  }
}

@media (max-width:960px) {
  .stat:nth-child(even) {
    padding-left: 20px;
    border-left: 1px solid var(--line);
  }
}

@media (max-width:960px) {
  .stat:first-child {
    grid-column: 1/-1;
    border-top: none;
  }
}

@media (max-width:960px) {
  .stat:nth-child(2) {
    padding-left: 0;
    border-left: none;
  }
}

@media (max-width:960px) {
  .stat:nth-child(3) {
    padding-left: 20px;
    border-left: 1px solid var(--line);
  }
}

@media (max-width:960px) {
  .stat:nth-child(4) {
    padding-left: 0;
    border-left: none;
  }
}

@media (max-width:960px) {
  .stat:nth-child(5) {
    padding-left: 20px;
    border-left: 1px solid var(--line);
  }
}

.stat {
  transition: background .4s;
}

.stat:hover {
  background: linear-gradient(180deg,rgba(100,31,42,.18),transparent);
}


/* --------------------------------------------------------------------------
   10. About section
   -------------------------------------------------------------------------- */

.about-grid {
  display: grid;
  grid-template-columns: minmax(0,1.1fr) minmax(0,1fr);
  gap: clamp(40px,7vw,120px);
}

.about h2 {
  font-size: clamp(34px,4.4vw,58px);
  line-height: 1.1;
}

.about h2 em {
  color: var(--rose);
}

.about-body {
  display: grid;
  gap: 22px;
  font-size: 18px;
  color: var(--muted);
  max-width: 62ch;
}

.about-body p:first-child {
  color: var(--ivory);
  font-size: 21px;
  font-weight: 300;
  line-height: 1.55;
}

.stack {
  margin-top: clamp(56px,7vw,88px);
  display: grid;
  grid-template-columns: repeat(3,1fr);
  border-top: 1px solid var(--line);
}

.stack > div {
  padding: 28px 28px 0 0;
}

.stack > div + div {
  padding-left: 28px;
  border-left: 1px solid var(--line);
}

.stack h3 {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--champagne);
  margin-bottom: 16px;
}

.stack ul {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 8px;
  font-size: 17px;
}

@media (max-width:860px) {
  .about-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width:860px) {
  .stack {
    grid-template-columns: 1fr;
  }
}

@media (max-width:860px) {
  .stack > div + div {
    padding-left: 0;
    border-left: none;
    border-top: 1px solid var(--line);
    margin-top: 28px;
  }
}


/* --------------------------------------------------------------------------
   11. Results section
   -------------------------------------------------------------------------- */

.results-top {
  display: grid;
  grid-template-columns: auto minmax(0,1fr);
  gap: clamp(32px,6vw,96px);
  align-items: end;
}

.mega {
  font-family: var(--serif);
  font-size: clamp(96px,17vw,240px);
  line-height: .8;
  letter-spacing: -.03em;
}

.mega span {
  color: var(--burgundy);
}

.mega .count {
  color: var(--ivory);
  font-variant-numeric: tabular-nums;
}

.mega-cap {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 18px;
}

.results-top p.lead {
  font-size: 20px;
  font-weight: 300;
  color: var(--ivory);
  max-width: 52ch;
}

.chain {
  margin-top: clamp(64px,8vw,104px);
  display: grid;
  grid-template-columns: repeat(5,1fr);
  position: relative;
}

.chain::before {
  content: "";
  position: absolute;
  top: 9px;
  left: 0;
  right: 0;
  height: 1px;
  background: linear-gradient(90deg,var(--maroon),var(--burgundy));
}

.link {
  position: relative;
  padding-right: 20px;
}

.link .dot {
  width: 19px;
  height: 19px;
  border: 1px solid var(--burgundy);
  background: var(--black);
  border-radius: 50%;
  display: grid;
  place-items: center;
  margin-bottom: 28px;
  position: relative;
}

.link .dot::after {
  content: "";
  width: 7px;
  height: 7px;
  background: var(--burgundy);
  border-radius: 50%;
}

.link:last-child .dot {
  background: var(--maroon);
}

.link:last-child .dot::after {
  background: var(--ivory);
}

.link .step {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .16em;
  color: var(--rose);
}

.link h3 {
  font-family: var(--mono);
  font-size: 15px;
  letter-spacing: .14em;
  text-transform: uppercase;
  margin: 10px 0 10px;
}

.link p {
  font-size: 15px;
  color: var(--muted);
  line-height: 1.55;
}

@media (max-width:860px) {
  .results-top {
    grid-template-columns: 1fr;
  }
}

@media (max-width:860px) {
  .chain {
    grid-template-columns: 1fr;
    gap: 36px;
    padding-left: 40px;
  }
}

@media (max-width:860px) {
  .chain::before {
    top: 0;
    bottom: 0;
    left: 9px;
    right: auto;
    width: 1px;
    height: auto;
    background: linear-gradient(180deg,var(--maroon),var(--burgundy));
  }
}

@media (max-width:860px) {
  .link .dot {
    position: absolute;
    left: -40px;
    top: 2px;
    margin: 0;
  }
}

.verified {
  margin: 0;
  border: 1px solid var(--line-2);
  background: var(--ink);
  padding: 14px;
  display: grid;
  gap: 12px;
  max-width: 100%;
}

.verified img {
  display: block;
  width: 100%;
  height: auto;
}

.verified figcaption {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--muted);
}

.vdot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: #3FA66B;
  box-shadow: 0 0 0 4px rgba(63,166,107,.18);
}

.chain::after {
  content: "";
  position: absolute;
  top: 6px;
  left: 0;
  width: 80px;
  height: 7px;
  border-radius: 4px;
  background: linear-gradient(90deg,transparent,var(--rose),transparent);
  animation: flow 3.6s cubic-bezier(.5,0,.5,1) infinite;
  pointer-events: none;
}

@media (max-width:860px) {
  .chain::after {
    display: none;
  }
}

.mega {
  background: linear-gradient(180deg,var(--ivory) 40%,#8a7f7b);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}

.mega span {
  -webkit-text-fill-color: var(--burgundy);
}

.mega .count {
  -webkit-text-fill-color: var(--ivory);
}

#results {
  position: relative;
  overflow: hidden;
}

#results::before {
  content: "";
  position: absolute;
  left: -20%;
  top: 10%;
  width: 70%;
  height: 80%;
  background: radial-gradient(closest-side,rgba(100,31,42,.25),transparent);
  pointer-events: none;
}

#results .wrap {
  position: relative;
}

.chain {
  list-style: none;
  margin: 0;
  padding: 0;
}


/* --------------------------------------------------------------------------
   12. Case studies
   -------------------------------------------------------------------------- */

.cases {
  display: grid;
  gap: 0;
}

.case {
  border-top: 1px solid var(--line);
  padding-block: clamp(40px,5vw,64px);
}

.case:last-child {
  border-bottom: 1px solid var(--line);
}

.case-grid {
  display: grid;
  grid-template-columns: 120px minmax(0,1.1fr) minmax(0,1fr);
  gap: clamp(24px,4vw,56px);
  align-items: start;
}

.case-no {
  font-family: var(--serif);
  font-style: italic;
  font-size: 44px;
  line-height: 1;
  color: var(--burgundy);
}

.case-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 8px 20px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 18px;
}

.case-meta b {
  color: var(--champagne);
  font-weight: 400;
}

.case h3 {
  font-size: clamp(28px,3.2vw,42px);
  line-height: 1.12;
  margin-bottom: 18px;
}

.case .sum {
  color: var(--muted);
  max-width: 56ch;
}

.shot {
  position: relative;
  aspect-ratio: 16/10;
  max-width: 100%;
  border: 1px solid var(--line-2);
  background: var(--ink);
  overflow: hidden;
}

.shot svg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
}

.shot figcaption {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  padding: 12px 16px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--muted);
  background: linear-gradient(0deg,rgba(9,9,9,.95),transparent);
}

.case-toggle {
  margin-top: 28px;
  background: none;
  border: none;
  border-bottom: 1px solid var(--maroon);
  color: var(--ivory);
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .16em;
  text-transform: uppercase;
  padding: 0 0 6px;
  cursor: pointer;
  display: inline-flex;
  gap: 10px;
}

.case-toggle:hover {
  border-color: var(--rose);
}

.case-toggle .pm {
  color: var(--rose);
  display: inline-block;
  transition: transform .3s;
}

.case.open .case-toggle .pm {
  transform: rotate(45deg);
}

.case-detail {
  display: grid;
  grid-template-rows: 0fr;
  transition: grid-template-rows .6s cubic-bezier(.2,.7,.2,1);
}

.case.open .case-detail {
  grid-template-rows: 1fr;
}

.case-detail > div {
  overflow: hidden;
}

.detail-in {
  margin-top: 48px;
  margin-left: calc(120px + clamp(24px,4vw,56px));
  display: grid;
  grid-template-columns: repeat(2,minmax(0,1fr));
  gap: 0 clamp(24px,4vw,56px);
}

.row {
  display: grid;
  grid-template-columns: 150px minmax(0,1fr);
  gap: 16px;
  border-top: 1px solid var(--line);
  padding-block: 18px;
}

.row dt {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--rose);
  padding-top: 4px;
}

.row dd {
  margin: 0;
  font-size: 16px;
  color: var(--ivory);
}

.metrics {
  grid-column: 1/-1;
  display: grid;
  grid-template-columns: repeat(3,1fr);
  border-top: 1px solid var(--maroon);
  margin-top: 12px;
}

.metric {
  padding: 28px 24px 8px 0;
}

.metric + .metric {
  padding-left: 24px;
  border-left: 1px solid var(--line);
}

.metric .mv {
  font-family: var(--serif);
  font-size: clamp(34px,4vw,52px);
  line-height: 1;
  color: var(--champagne);
}

.metric .mk {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--muted);
  margin-top: 10px;
}

@media (max-width:960px) {
  .case-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width:960px) {
  .detail-in {
    margin-left: 0;
    grid-template-columns: 1fr;
  }
}

@media (max-width:960px) {
  .row {
    grid-template-columns: 1fr;
    gap: 6px;
  }
}

@media (max-width:960px) {
  .metrics {
    grid-template-columns: 1fr;
  }
}

@media (max-width:960px) {
  .metric + .metric {
    padding-left: 0;
    border-left: none;
    border-top: 1px solid var(--line);
  }
}

.shot.real {
  background: #EFF0F3;
}

.shot.wide {
  aspect-ratio: 1190/800;
}

.shot.real img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: contain;
  object-position: center top;
}

.shot.real figcaption {
  color: var(--ivory);
  background: rgba(9,9,9,.92);
}

.metrics.four {
  grid-template-columns: repeat(4,1fr);
}

@media (max-width:960px) {
  .metrics.four {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width:960px) {
  .metrics.four .metric:nth-child(3) {
    padding-left: 0;
    border-left: none;
  }
}

.case-no {
  font-size: clamp(56px,6vw,88px);
  -webkit-text-stroke: 1px var(--burgundy);
  color: transparent;
  font-style: normal;
}

.case:hover .case-no {
  color: var(--maroon);
}

.case .shot {
  box-shadow: 0 30px 80px -30px rgba(122,38,51,.45);
  transition: transform .6s cubic-bezier(.2,.7,.2,1), border-color .4s;
}

.case:hover .shot {
  transform: translateY(-6px);
  border-color: var(--burgundy);
}

.case {
  transition: background .5s;
}

.case:hover {
  background: linear-gradient(90deg,rgba(100,31,42,.08),transparent 70%);
}

.row-full {
  grid-column: 1/-1;
}

.case-extra {
  margin: 24px 0 0;
}

.shot .shot-tag {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  padding: 12px 16px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--ivory);
  background: rgba(9,9,9,.92);
}


/* --------------------------------------------------------------------------
   13. Portfolio proof gallery
   -------------------------------------------------------------------------- */

.filters {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-bottom: 36px;
}

.filters button {
  background: none;
  border: 1px solid var(--line-2);
  color: var(--muted);
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .14em;
  text-transform: uppercase;
  padding: 10px 16px;
  cursor: pointer;
  transition: all .25s;
}

.filters button:hover {
  color: var(--ivory);
  border-color: var(--rose);
}

.filters button[aria-pressed="true"] {
  background: var(--maroon);
  border-color: var(--maroon);
  color: var(--ivory);
}

.gallery {
  display: grid;
  grid-template-columns: repeat(3,minmax(0,1fr));
  gap: clamp(16px,2vw,28px);
}

.tile {
  display: grid;
  gap: 14px;
}

.tile .shot {
  aspect-ratio: 4/3;
  transition: border-color .3s;
}

.tile:hover .shot {
  border-color: var(--burgundy);
}

.tile p {
  font-size: 14px;
  color: var(--muted);
}

.tile .cat {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--rose);
}

@media (max-width:900px) {
  .gallery {
    grid-template-columns: repeat(2,minmax(0,1fr));
  }
}

@media (max-width:560px) {
  .gallery {
    grid-template-columns: 1fr;
  }
}

.tile .shot.real {
  background: #FFFFFF;
}

.tile .shot.real img {
  object-fit: contain;
  object-position: center;
  height: calc(100% - 44px);
  padding: 10px;
}

.tile .shot {
  transition: transform .5s cubic-bezier(.2,.7,.2,1), border-color .3s, box-shadow .5s;
}

.tile:hover .shot {
  transform: translateY(-6px);
  box-shadow: 0 24px 60px -24px rgba(122,38,51,.6);
}

.tile h3 {
  margin: 0;
  font-family: var(--sans);
  font-weight: 500;
  font-size: 16px;
  letter-spacing: 0;
}


/* --------------------------------------------------------------------------
   14. Revenue Operating System
   -------------------------------------------------------------------------- */

.ros {
  background: var(--ink);
}

.ros-head {
  display: grid;
  grid-template-columns: minmax(0,1fr) auto;
  gap: 32px;
  align-items: end;
  margin-bottom: clamp(48px,6vw,80px);
}

.ros h2 {
  font-size: clamp(40px,5.6vw,76px);
  line-height: 1.02;
}

.ros h2 sup {
  font-family: var(--mono);
  font-size: .22em;
  color: var(--rose);
  vertical-align: super;
  letter-spacing: 0;
}

.ros-sub {
  max-width: 360px;
  color: var(--muted);
}

.ros-grid {
  display: grid;
  grid-template-columns: repeat(3,minmax(0,1fr));
  border-top: 1px solid var(--line);
}

.stage {
  padding: 36px 32px 40px 0;
  border-bottom: 1px solid var(--line);
  position: relative;
  transition: background .4s;
}

.stage:not(:nth-child(3n+1)) {
  padding-left: 32px;
  border-left: 1px solid var(--line);
}

.stage .n {
  font-family: var(--serif);
  font-size: 56px;
  line-height: 1;
  color: var(--maroon);
  transition: color .4s;
}

.stage:hover .n {
  color: var(--rose);
}

.stage h3 {
  font-family: var(--mono);
  font-size: 14px;
  letter-spacing: .2em;
  text-transform: uppercase;
  margin: 22px 0 12px;
}

.stage p {
  font-size: 16px;
  color: var(--muted);
  max-width: 34ch;
}

.stage:last-child h3 {
  color: var(--rose);
}

@media (max-width:900px) {
  .ros-head {
    grid-template-columns: 1fr;
  }
}

@media (max-width:900px) {
  .ros-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width:900px) {
  .stage:not(:nth-child(3n+1)) {
    padding-left: 0;
    border-left: none;
  }
}

.stage {
  overflow: hidden;
}

.stage::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(0deg,rgba(100,31,42,.35),transparent 70%);
  opacity: 0;
  transition: opacity .5s;
  pointer-events: none;
}

.stage:hover::before {
  opacity: 1;
}

.stage .n {
  -webkit-text-stroke: 1px var(--burgundy);
  color: transparent;
  font-size: 72px;
}

.stage:hover .n {
  color: var(--maroon);
  -webkit-text-stroke: 1px var(--rose);
}


/* --------------------------------------------------------------------------
   15. Services
   -------------------------------------------------------------------------- */

.svc-grid {
  display: grid;
  grid-template-columns: minmax(0,1fr) minmax(0,1.5fr);
  gap: clamp(40px,6vw,96px);
}

.svc-list {
  list-style: none;
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--line);
}

.svc-list li {
  display: grid;
  grid-template-columns: minmax(0,1fr) minmax(0,1.2fr);
  gap: 24px;
  padding-block: 22px;
  border-bottom: 1px solid var(--line);
  transition: padding .35s;
}

.svc-list li:hover {
  padding-left: 12px;
}

.svc-list strong {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 24px;
  line-height: 1.2;
}

.svc-list span {
  font-size: 15px;
  color: var(--muted);
  align-self: center;
}

@media (max-width:860px) {
  .svc-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width:860px) {
  .svc-list li {
    grid-template-columns: 1fr;
    gap: 6px;
  }
}

.svc-list li {
  position: relative;
}

.svc-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 50%;
  width: 0;
  height: 1px;
  background: var(--rose);
  transition: width .35s;
}

.svc-list li:hover::before {
  width: 8px;
}

.svc-list li:hover strong {
  color: var(--rose);
}


/* --------------------------------------------------------------------------
   16. Local lead generation
   -------------------------------------------------------------------------- */

.local-head {
  display: grid;
  grid-template-columns: minmax(0,1.1fr) minmax(0,1fr);
  gap: clamp(32px,5vw,80px);
  align-items: end;
  margin-bottom: clamp(40px,5vw,64px);
}

.local-head h2 {
  font-size: clamp(34px,4.4vw,58px);
  line-height: 1.06;
  margin-top: 24px;
}

.local-intro {
  color: var(--muted);
  font-size: 18px;
  max-width: 52ch;
}

.local-inds {
  list-style: none;
  margin: 0 0 clamp(48px,6vw,80px);
  padding: 0;
  display: grid;
  grid-template-columns: repeat(5,minmax(0,1fr));
  border-top: 1px solid var(--maroon);
}

.local-inds li {
  padding: 24px 20px 24px 0;
  border-bottom: 1px solid var(--line);
}

.local-inds li + li {
  padding-left: 20px;
  border-left: 1px solid var(--line);
}

.local-inds h3 {
  font-size: 26px;
  margin-bottom: 10px;
}

.local-inds p {
  font-size: 14px;
  color: var(--muted);
  line-height: 1.55;
}

.local-list-wrap {
  margin: 0 0 clamp(48px,6vw,80px);
}

.local-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(auto-fill,minmax(230px,1fr));
  border-top: 1px solid var(--maroon);
}

.local-list li {
  position: relative;
  padding: 16px 16px 16px 26px;
  border-bottom: 1px solid var(--line);
  font-size: 16px;
  color: var(--ivory);
  transition: color .25s, background .25s;
}

.local-list li::before {
  content: "";
  position: absolute;
  left: 6px;
  top: calc(16px + .75em);
  width: 10px;
  height: 1px;
  background: var(--rose);
}

@media (max-width:560px) {
  .local-list {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width:560px) {
  .local-list li {
    font-size: 14px;
    padding: 13px 8px 13px 20px;
  }
}

@media (max-width:560px) {
  .local-list li::before {
    left: 2px;
    width: 8px;
    top: calc(13px + .85em);
  }
}

.local-list li:hover {
  color: var(--rose);
  background: rgba(100,31,42,.12);
}

.local-grid {
  display: grid;
  grid-template-columns: minmax(0,1.2fr) minmax(0,1fr);
  gap: clamp(40px,5vw,80px);
}

.local-h3 {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--champagne);
  margin: 0 0 20px;
  font-weight: 400;
}

.local-steps {
  list-style: none;
  margin: 0;
  padding: 0;
  counter-reset: ls;
  border-top: 1px solid var(--line);
}

.local-steps li {
  counter-increment: ls;
  display: grid;
  grid-template-columns: 44px minmax(0,1fr);
  gap: 4px 12px;
  padding: 20px 0;
  border-bottom: 1px solid var(--line);
}

.local-steps li::before {
  content: counter(ls, decimal-leading-zero);
  grid-row: span 2;
  font-family: var(--mono);
  font-size: 12px;
  color: var(--rose);
  padding-top: 4px;
}

.local-steps b {
  font-weight: 500;
  font-size: 17px;
}

.local-steps span {
  color: var(--muted);
  font-size: 15px;
  line-height: 1.6;
}

.local-proof {
  display: flex;
  flex-direction: column;
  gap: 0;
  background: var(--ink);
  border: 1px solid var(--line-2);
  padding: clamp(24px,3vw,40px);
}

.lp {
  display: grid;
  grid-template-columns: auto minmax(0,1fr);
  gap: 18px;
  align-items: baseline;
  padding: 16px 0;
  border-bottom: 1px solid var(--line);
}

.lp b {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(34px,3.4vw,46px);
  line-height: 1;
  color: var(--ivory);
}

.lp span {
  color: var(--muted);
  font-size: 15px;
}

.lp em {
  font-style: normal;
  color: var(--rose);
}

.lp-quote {
  margin: 24px 0;
  font-family: var(--serif);
  font-style: italic;
  font-size: 19px;
  line-height: 1.5;
  color: var(--ivory);
  padding-left: 20px;
  border-left: 2px solid var(--burgundy);
}

.lp-quote cite {
  display: block;
  margin-top: 12px;
  font-family: var(--mono);
  font-style: normal;
  font-size: 11px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--muted);
}

.local-proof .btn {
  align-self: flex-start;
  margin-top: auto;
}

@media (max-width:1000px) {
  .local-inds {
    grid-template-columns: repeat(2,minmax(0,1fr));
  }
}

@media (max-width:1000px) {
  .local-inds li + li {
    border-left: none;
    padding-left: 0;
  }
}

@media (max-width:1000px) {
  .local-inds li:nth-child(even) {
    padding-left: 20px;
    border-left: 1px solid var(--line);
  }
}

@media (max-width:1000px) {
  .local-head, .local-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width:520px) {
  .local-inds {
    grid-template-columns: 1fr;
  }
}

@media (max-width:520px) {
  .local-inds li:nth-child(even) {
    padding-left: 0;
    border-left: none;
  }
}


/* --------------------------------------------------------------------------
   17. Experience
   -------------------------------------------------------------------------- */

.inds {
  display: flex;
  flex-wrap: wrap;
  gap: 0;
  border-top: 1px solid var(--line);
}

.inds li {
  list-style: none;
  flex: 1 1 280px;
  padding: 26px 24px 26px 0;
  border-bottom: 1px solid var(--line);
  font-family: var(--serif);
  font-size: clamp(24px,2.4vw,32px);
  display: flex;
  justify-content: space-between;
  gap: 12px;
  align-items: baseline;
}

.inds li small {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--muted);
}

.inds {
  padding: 0;
  margin: 0;
}

.markets {
  margin-top: 48px;
  display: flex;
  flex-wrap: wrap;
  gap: 12px 28px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--muted);
}

.markets b {
  color: var(--champagne);
  font-weight: 400;
}

.inds li {
  transition: color .3s, padding .35s;
}

.inds li:hover {
  color: var(--rose);
  padding-left: 10px;
}


/* --------------------------------------------------------------------------
   18. Process
   -------------------------------------------------------------------------- */

.process {
  display: grid;
  grid-template-columns: repeat(5,minmax(0,1fr));
  counter-reset: p;
}

.process li {
  list-style: none;
  padding: 0 24px 0 0;
  border-top: 1px solid var(--line-2);
  padding-top: 28px;
  position: relative;
}

.process li::before {
  content: "";
  position: absolute;
  top: -1px;
  left: 0;
  width: 48px;
  height: 1px;
  background: var(--burgundy);
}

.process .pn {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .16em;
  color: var(--rose);
}

.process h3 {
  font-size: 26px;
  margin: 14px 0 12px;
  line-height: 1.15;
}

.process p {
  font-size: 15px;
  color: var(--muted);
}

.process {
  padding: 0;
  margin: 0;
  gap: 24px;
}

@media (max-width:960px) {
  .process {
    grid-template-columns: 1fr 1fr;
    row-gap: 40px;
  }
}

@media (max-width:560px) {
  .process {
    grid-template-columns: 1fr;
  }
}

.process h3 {
  font-size: clamp(19px,1.9vw,26px);
}


/* --------------------------------------------------------------------------
   19. Why clients hire me
   -------------------------------------------------------------------------- */

.why {
  display: grid;
  grid-template-columns: repeat(3,minmax(0,1fr));
  gap: 0;
}

.why > div {
  padding: 32px 32px 36px 0;
  border-top: 1px solid var(--line);
}

.why > div:not(:nth-child(3n+1)) {
  padding-left: 32px;
  border-left: 1px solid var(--line);
}

.why h3 {
  font-size: 26px;
  margin-bottom: 12px;
}

.why p {
  color: var(--muted);
  font-size: 16px;
}

.why .ev {
  display: block;
  margin-top: 16px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--champagne);
}

@media (max-width:900px) {
  .why {
    grid-template-columns: 1fr;
  }
}

@media (max-width:900px) {
  .why > div:not(:nth-child(3n+1)) {
    padding-left: 0;
    border-left: none;
  }
}


/* --------------------------------------------------------------------------
   20. Speaking and training
   -------------------------------------------------------------------------- */

.talk {
  background: linear-gradient(180deg,var(--black),var(--ink));
}

.talk-grid {
  display: grid;
  grid-template-columns: minmax(0,1fr) minmax(0,1.05fr);
  gap: clamp(40px,5vw,80px);
  align-items: stretch;
}

.talk-photo {
  margin: 0;
  position: relative;
  overflow: hidden;
  border: 1px solid var(--line-2);
  min-height: 560px;
  background: var(--ink);
}

.talk-photo img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 48% 22%;
  transition: transform 1.2s cubic-bezier(.2,.7,.2,1);
}

.talk-photo:hover img {
  transform: scale(1.03);
}

.talk-photo::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(0deg,rgba(9,9,9,.92) 0%,rgba(9,9,9,.35) 28%,transparent 50%);
  pointer-events: none;
}

.talk-cap {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  z-index: 1;
  padding: 28px;
  display: grid;
  gap: 6px;
}

.talk-cap-label {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--rose);
}

.talk-cap-name {
  font-family: var(--serif);
  font-size: clamp(18px,1.8vw,22px);
  color: var(--ivory);
}

.talk-body {
  display: flex;
  flex-direction: column;
  gap: 18px;
  padding-block: 8px;
}

.talk-body h2 {
  font-size: clamp(32px,3.6vw,50px);
  line-height: 1.08;
  margin-top: 6px;
}

.talk-body > p:not(.label) {
  color: var(--muted);
  font-size: 17px;
  max-width: 62ch;
}

.talk-body .talk-lead {
  color: var(--ivory);
  font-size: 19px;
  font-weight: 300;
}

.talk-quote {
  margin: 6px 0;
  padding: 4px 0 4px 22px;
  border-left: 2px solid var(--burgundy);
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(19px,1.8vw,23px);
  line-height: 1.45;
  color: var(--ivory);
}

.talk-h3 {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--champagne);
  margin: 6px 0 0;
}

.talk-topics {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(2,minmax(0,1fr));
  gap: 0 28px;
  border-top: 1px solid var(--line);
}

.talk-topics li {
  position: relative;
  padding: 12px 0 12px 22px;
  border-bottom: 1px solid var(--line);
  font-size: 15px;
  color: var(--ivory);
}

.talk-topics li:last-child:nth-child(odd) {
  grid-column: 1/-1;
}

.talk-topics li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 50%;
  width: 10px;
  height: 1px;
  background: var(--rose);
}

.talk-stat {
  display: flex;
  align-items: center;
  gap: 20px;
  margin-top: auto;
  padding-top: 22px;
}

.talk-stat b {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 56px;
  line-height: 1;
  color: var(--rose);
}

.talk-stat span {
  color: var(--muted);
  font-size: 15px;
  max-width: 42ch;
}

@media (max-width:900px) {
  .talk-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width:900px) {
  .talk-photo {
    min-height: 0;
    aspect-ratio: 4/5;
  }
}

@media (max-width:520px) {
  .talk-topics {
    grid-template-columns: 1fr;
  }
}


/* --------------------------------------------------------------------------
   21. Client reviews
   -------------------------------------------------------------------------- */

.quotes {
  display: grid;
  grid-template-columns: repeat(2,minmax(0,1fr));
  gap: clamp(32px,5vw,80px);
}

.quote {
  position: relative;
  padding-top: 64px;
}

.quote::before {
  content: "\201C";
  position: absolute;
  top: -30px;
  left: -6px;
  font-family: var(--serif);
  font-size: 160px;
  line-height: 1;
  color: var(--maroon);
}

.quote blockquote {
  margin: 0;
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(22px,2.4vw,30px);
  line-height: 1.35;
}

.quote footer {
  margin-top: 28px;
  padding-top: 18px;
  border-top: 1px solid var(--line);
  display: grid;
  gap: 4px;
}

.quote footer b {
  font-weight: 500;
}

.quote footer span {
  font-size: 14px;
  color: var(--muted);
}

@media (max-width:860px) {
  .quotes {
    grid-template-columns: 1fr;
  }
}

.quote {
  padding: 64px 40px 40px;
  background: linear-gradient(160deg,#151213,#0d0b0b);
  border: 1px solid var(--line);
}

.quote::before {
  top: -20px;
  left: 28px;
}

.quotes.single {
  grid-template-columns: 1fr;
}

.quote blockquote p {
  margin: 0 0 18px;
}

.quote blockquote p:last-child {
  margin: 0;
}

.q-foot {
  margin-top: 28px;
  padding-top: 18px;
  border-top: 1px solid var(--line);
  display: grid;
  gap: 4px;
}

.q-foot b {
  font-weight: 500;
}

.quote.small {
  padding-top: 40px;
}

.stars .rating-num {
  letter-spacing: 0;
  color: var(--muted);
  font-family: var(--mono);
  font-size: 13px;
  margin-left: 6px;
}

.quote-feature {
  display: grid;
  grid-template-columns: repeat(2,minmax(0,1fr));
  gap: clamp(24px,3vw,40px);
}

.quote-feature .quote {
  display: flex;
  flex-direction: column;
}

.quote-feature blockquote {
  font-size: clamp(20px,1.9vw,25px);
}

.quote-feature .q-foot {
  margin-top: auto;
}

.quote-feature blockquote {
  margin-bottom: 28px;
}

@media (max-width:1000px) {
  .quote-feature {
    grid-template-columns: 1fr;
  }
}

.quote-row {
  display: grid;
  grid-template-columns: repeat(3,minmax(0,1fr));
  gap: clamp(24px,3vw,40px);
}

@media (max-width:1000px) {
  .quote-row {
    grid-template-columns: 1fr;
  }
}

.quote.small::before {
  display: none;
}

.quote.small {
  display: flex;
  flex-direction: column;
}

.quote.small blockquote {
  font-size: clamp(19px,1.6vw,22px);
}

.quote.small .q-foot {
  margin-top: auto;
  padding-top: 18px;
}

.quote.small blockquote {
  margin-bottom: 28px;
}

.stars {
  color: var(--champagne);
  letter-spacing: 4px;
  font-size: 18px;
  margin: 0 0 14px;
}

.q-foot span {
  font-size: 14px;
  color: var(--muted);
}


/* --------------------------------------------------------------------------
   22. Google certifications
   -------------------------------------------------------------------------- */

.certs {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(5,minmax(0,1fr));
  gap: clamp(16px,2vw,28px);
}

.cert {
  border: 1px solid var(--line);
  background: var(--ink);
  padding: 24px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  transition: border-color .3s, transform .4s;
}

.cert:hover {
  border-color: var(--burgundy);
  transform: translateY(-4px);
}

.cert-badge {
  background: #FFFFFF;
  height: 120px;
  display: grid;
  place-items: center;
  margin-bottom: 8px;
}

.cert-badge img {
  height: 88px;
  width: auto;
}

.cert h3 {
  font-family: var(--sans);
  font-size: 16px;
  font-weight: 500;
  line-height: 1.35;
  margin: 0;
}

.cert p {
  font-size: 14px;
  color: var(--muted);
  line-height: 1.5;
  margin: 0;
}

.cert span {
  margin-top: auto;
  padding-top: 8px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--champagne);
}

@media (max-width:1100px) {
  .certs {
    grid-template-columns: repeat(3,minmax(0,1fr));
  }
}

@media (max-width:700px) {
  .certs {
    grid-template-columns: repeat(2,minmax(0,1fr));
  }
}

@media (max-width:420px) {
  .certs {
    grid-template-columns: 1fr;
  }
}


/* --------------------------------------------------------------------------
   23. Credentials
   -------------------------------------------------------------------------- */

.cred {
  background: linear-gradient(180deg,var(--ink),var(--black));
}

.cred-grid {
  display: grid;
  grid-template-columns: minmax(0,1fr) minmax(0,1.1fr);
  gap: clamp(40px,6vw,96px);
  align-items: start;
}

.cred h2 {
  font-size: clamp(38px,5vw,68px);
  line-height: 1.04;
}

.cred-copy {
  margin-top: 28px;
  color: var(--muted);
  font-size: 18px;
  max-width: 52ch;
}

.cred-list {
  list-style: none;
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--maroon);
}

.cred-list li {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
  padding-block: 22px;
  border-bottom: 1px solid var(--line);
}

.cred-list b {
  font-weight: 500;
  font-size: 18px;
}

.cred-list span {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--muted);
  align-self: center;
}

@media (max-width:860px) {
  .cred-grid {
    grid-template-columns: 1fr;
  }
}


/* --------------------------------------------------------------------------
   24. FAQ
   -------------------------------------------------------------------------- */

.faq {
  display: grid;
  gap: 0;
  border-top: 1px solid var(--line);
  max-width: 980px;
}

.faq details {
  border-bottom: 1px solid var(--line);
  padding-block: 6px;
}

.faq summary {
  cursor: pointer;
  list-style: none;
  display: flex;
  justify-content: space-between;
  gap: 24px;
  align-items: center;
  padding-block: 20px;
  font-family: var(--serif);
  font-size: clamp(20px,2.2vw,26px);
}

.faq summary::-webkit-details-marker {
  display: none;
}

.faq summary::after {
  content: "+";
  font-family: var(--mono);
  color: var(--rose);
  font-size: 20px;
  transition: transform .3s;
}

.faq details[open] summary::after {
  transform: rotate(45deg);
}

.faq p {
  color: var(--muted);
  padding-bottom: 22px;
  max-width: 70ch;
}


/* --------------------------------------------------------------------------
   25. Contact and call to action
   -------------------------------------------------------------------------- */

.cta {
  position: relative;
  overflow: hidden;
  text-align: left;
}

.cta::before {
  content: "";
  position: absolute;
  right: -10%;
  top: -20%;
  width: 70%;
  height: 140%;
  background: radial-gradient(closest-side, rgba(100,31,42,.45), transparent);
  pointer-events: none;
}

.cta-in {
  position: relative;
  display: grid;
  gap: 32px;
  max-width: 1000px;
}

.cta h2 {
  font-size: clamp(44px,7vw,100px);
  line-height: .98;
}

.cta h2 em {
  color: var(--rose);
}

.cta p {
  font-size: 20px;
  color: var(--muted);
  max-width: 58ch;
  font-weight: 300;
}

.contact-line {
  display: flex;
  flex-wrap: wrap;
  gap: 12px 32px;
  margin-top: 12px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--muted);
}


/* --------------------------------------------------------------------------
   26. Footer
   -------------------------------------------------------------------------- */

footer.site {
  border-top: 1px solid var(--line);
  padding-block: 48px 56px;
}

.foot {
  display: grid;
  grid-template-columns: minmax(0,1.4fr) repeat(2,minmax(0,1fr));
  gap: 40px;
}

.foot .brand {
  display: block;
  margin-bottom: 10px;
}

.foot p {
  color: var(--muted);
  font-size: 14px;
}

.foot .foot-h {
  margin: 0 0 14px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--rose);
  font-weight: 400;
}

.foot ul {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 8px;
  font-size: 15px;
}

.foot a {
  text-decoration: none;
  color: var(--ivory);
}

.foot a:hover {
  color: var(--rose);
}

.legal {
  margin-top: 48px;
  padding-top: 24px;
  border-top: 1px solid var(--line);
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 12px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--muted);
}

@media (max-width:760px) {
  .foot {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width:760px) {
  .foot > div:first-child {
    grid-column: 1/-1;
  }
}

@media (max-width:760px) {
  footer.site {
    padding-bottom: 110px;
  }
}


/* --------------------------------------------------------------------------
   27. Floating WhatsApp button
   -------------------------------------------------------------------------- */

.wa-float {
  position: fixed;
  right: 18px;
  bottom: calc(18px + env(safe-area-inset-bottom,0px));
  z-index: 60;
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 12px 16px;
  background: var(--maroon);
  color: var(--ivory);
  text-decoration: none;
  font-size: 14px;
  font-weight: 500;
  border: 1px solid var(--burgundy);
  box-shadow: 0 12px 32px -8px rgba(0,0,0,.7);
  transition: background .3s, transform .3s;
}

.wa-float:hover {
  background: var(--burgundy);
  transform: translateY(-2px);
}

@media (max-width:560px) {
  .wa-float span {
    display: none;
  }
}

@media (max-width:560px) {
  .wa-float {
    padding: 14px;
    border-radius: 50%;
  }
}